Senior Customer Expansion Campaign Manager

Bitdefender

Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide. Guardian over millions of consumer, enterprise, and government environments, Bitdefender is one of the industry’s most trusted experts for eliminating threats, protecting privacy, digital identity and data, and enabling cyber resilience. With deep investments in research and development, Bitdefender Labs discovers hundreds of new threats each minute and validates billions of threat queries daily. The company has pioneered breakthrough innovations in antimalware, IoT security, behavioral analytics, and artificial intelligence and its technology is licensed by more than 180 of the world’s most recognized technology brands. Founded in 2001, Bitdefender has customers in 170+ countries with offices around the world. For more information, visit https://www.bitdefender.com

About the Role:

The Senior Customer Expansion Campaign Manager is a key role within the Enterprise Marketing team responsible for end-to-end campaign delivery across the B2B customer marketing lifecycle including renewals and win-back programs.

In this role you will be responsible for working with global teams, including product marketing, content, communication, digital, field and channel, sales, legal to drive holistic marketing plans and support delivery of multi-channel marketing campaigns driving critical growth in customer renewals.

Key Responsibilities:

Plan, execute, and optimize end-to-end customer marketing lifecycle campaigns across multiple channels, ensuring alignment with business objectives focusing on renewals and win-back programs.
Be responsible for planning, developing, project managing, delivering and measuring marketing campaigns and promotions across multiple channels; including design experiments, write creative and campaign launch briefs, oversee execution, and analyze results.
Plan campaigns and develop a campaign roadmap quarterly and year-long timeframes and ensure alignment and relevance across global regions (NA, EMEA, and APAC).
Support the delivery of an integrated experience across channels, deploying the right touch point at the right time, to nurture the relationship and deliver value to our customers.
Coordinate end-to-end expansion campaigns, evaluate periodically the success and work with the cross-functional team to optimize execution and continuously streamline the campaign management process.
Support preparation of campaign plans and briefs, developed in collaboration with Product Marketing, Customer Insights & Analytics, Renewal and Customer Success team and get additional support from business partners and regional marketing managers, that are aligned to overarching go-to-market strategies, marketing plans, and annual goals.
Leverage market and customer insights to develop expansion marketing strategy, campaign architecture and channel mix both online and offline in coordination with the subject matter expert teams to drive engagement and conversions.
Develop end-to-end project plan and timeline of key milestones and deliverables and project manage deliverables timelines.
Evaluate the campaign performance and adjust the strategy with subject matter experts.
Analyze campaign KPIs to drive continuous performance improvement and provide feedback to various stakeholders.

Requirements:

Bachelor’s degree (marketing or other relevant business field preferred).
5+ years’ experience in managing B2B technology multi-channel marketing customer expansion campaigns with a focus on strategic planning and execution (strong preference for B2B Software, cybersecurity experience is a plus).
Global Perspective: Experience working in a global marketing team or with diverse international markets and ability to work across different time zones with multiple stakeholders in different departments.
Very good understanding of modern integrated marketing principles and a diverse range of tactics.
Proven experience executing campaign processes consistently at scale.
Exceptional attention to detail and collaboration skills.
Proactive, highly energetic with a positive attitude even facing what may look like a tough challenge.
You might be called a little “obsessed” about monitoring campaigns performance, activities and deadlines, and are not afraid to immediately stand up when you see new opportunities or risks.
Strong proficiency with MSFT Office applications (including Excel), Salesforce.com campaigns and reporting, and analytical tools (e.g. Power BI) with proven ability to dive deep into metrics and reporting.
Continuous obsession with improvement and campaign optimization.
Excellent verbal and written communication skills; Advanced English Speaker.